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NEW Complete Starter Kit, Lavender

NEW Complete Starter Kit, Lavender

Regular price د.إ.‏365.00AED
Regular price Sale price د.إ.‏365.00AED
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Excludes Taxes. Shipping policy.
Buy your starter kit once and refill forever. It contains everything you need to transition to healthy home care products so you can tackle the toughest laundry, dishwashing, and cleaning jobs across your home without the exposure to harsh and toxic chemicals.


1. Five empty refillable bottles: Food grade, phthalate-free, BPA-free, and recyclable. The five bottles are: Laundry Liquid, Dish Liquid, All-Purpose Cleaner, Glass Cleaner, and Bathroom Cleaner.

2. All-In-One Concentrate (1L): This 100% plant and mineral-based multipurpose cleaning concentrate is used to fill and refill all your starter kit bottles. It's so concentrated that one liter makes 12 bottles of cleaners!

3. Bio Boost (1KG): Made 100% with mineral salts, this powder can be added to boost laundry destaining, to remove cookware burns, and to degrease dishes in the dishwasher.

Concentrate Ingredients

Made of just six thoughtfully selected plant and mineral-based ingredients:

- Purified Water

- Capryl Glucoside

- Lauryl Glucoside

- Sodium Citrate

- Sodium Bicarbonate (Baking Soda)

- Pure Lavender Oil

Bio Boost Ingredients

Made of just three mineral salts that are powerful and non-toxic:

- Sodium Percarbonate

- Sodium Carbonate (Washing Soda)

- Sodium Bicarbonate (Baking Soda)

Free of anything harmful

Free of:

- Synthetic fragrances and preservatives

- Phthalates, parabens, and colorants

- SLS/SLES, sulfates, and phosphates

- Bleach, ammonia, and chlorine

- Optical brigtheners and fillers

- Any harsh or toxic chemicals

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Easily fill your starter kit bottles in a few seconds.

  • 1. Fill with water to the "Water" line.

  • 2. Add All-In-One Concentrate to the "Concentrate" line.

  • 3. Top up with water, and you're ready to start cleaning!

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Every ingredient we use has a green rating (the safest!) on Environmental Working Group (EWG), a globally renowned authority on ingredient toxicity that rates ingredients based on immunological, reproductive and carcinogenic effects.

  • Capryl Glucoside

    A powerful cleanser derived from plant sugars

  • Lauryl Glucoside

    An effective surfactant derived from coconuts

  • Sodium Citrate

    A cleaning aid found in citrus fruit

  • Sodium Bicarbonate

    A mineral salt that deodorizes

  • Sodium Percarbonate

    A powerful antimicrobial salt that destains

  • Sodium Carbonate

    A mineral salt that lifts dirt and softens water

  • Pure Lemon Verbena Oil

    A pure essential oil with antimicrobial properties and a mild citrus aroma

  • Pure Lavender Oil

    A pure essential oil with antimicrobial properties and a fresh floral aroma

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Are your products safe to use around pregnant women, infants and pets?

Absolutely. Being safe for all humans, including pregnant women, infants, and those with allergies or sensitivities, as well as pets, was the basis of our product design.

Whereas many other plant-based brands still contain artificial perfumes, colorants and the surfactant SLS, all of which can be harsh on the health, Rooted Regimen is free of any artificial or harsh chemicals.

I've been using plant-based brands for a while. Why should I switch to Rooted Regimen?

Claims such as "eco-friendly", "plant-based" and "non-toxic" are unregulated and have become commonly used by many brands to green-wash consumers. The only way to really tell if a product is safe and non-toxic is to look up each ingredient in the product, using renowned databases such as the EWG. Unfortunately, brands are not required by law to list out individual ingredients and will often conceal them with generic terms like "non-ionic surfactants", "fragrance", "colorant" and so on, making it impossible to know what actual ingredients are in the product. The single words "fragrance"/"perfume"/ "parfum" on an ingredient list can conceal hundreds of individual chemicals, many of which could be endocrine disrupting chemicals (EDCs).

At Rooted Regimen, we list out every single ingredient because we firmly believe in the importance of ingredient transparency. We're also one of the very few brands that is made 100% with plant and mineral-based ingredients. Most importantly, every ingredient we use has a green rating (safest) on EWG, one of the most globally renowned authorities on ingredient toxicity that rates them based on immunological, reproductive, and carcinogenic effects.

Lastly, we believe strongly in making healthy home care products accessible to all and gentle on our planet. You'll pay significantly less per bottle of laundry or cleaning products with Rooted Regimen than many leading conventional and plant-based brands, and you'll reduce your plastics consumption by 90%+ compared to single-use cleaning/laundry brands.

How can one concentrate do everything effectively?

You may be surprised to learn that most cleaning products, whether for laundry, glass cleaning or dish washing, contain similar formula components in varying proportions.

Our proprietary All-In-One Concentrate formula contains everything needed to tackle all cleaning jobs at home. Our concentrate contains some of the toughest and safest cleansers, and it has been through countless iterations of formulation and testing to ensure it performs powerfully across all uses.

All that's left for you to do is to mix our All-In-One Concentrate with water in different ratios for each product. With easy-to-follow fill lines on each bottle, preparing your starter kit couldn’t be simpler.

Customer Reviews

Based on 1 review
Nicola Ashton
Excelling in plant based cleaning

I have 2 starter kits one lemon, and one lavender, as I like the options depending on my mood. I’ve used the lemon for over 6 months now and I would never go back to the common chemical cleaners. After the initial ‘odd’ sensation of the house not smelling ‘clean’, which you get over by remembering ‘smelling clean’ actually means ‘smelling toxins’, I was really surprised by how well both the sprays and the boost work. I treated heavily stained clothes #toddler and they came out super clean, and the cleaning capability of the spray products is excellent. I did initially miss the smell of the laundry, the crispy clean towels, but again toxins, it’s all fake. Now I have a lightly scented, epically clean towel that causes me no harm. My home ‘feels’ different. Next I’ll get a plain one to introduce some DoTerra organic essential oils in I think as I’m keen to try some tea tree and mint cleaners. I started my plant based journey after becoming more conscious of the chemicals impact on my small human. I recommend it for everyone, particularly kids and pets. Couldn’t wish for a better product, service or delivery time. Initially when I told my husband the cost he had a mini break down, but once he saw how much a bottle makes (it’s a LOT), how long it lasts, and how good it is, plus the health benefits, he was blown away.