• Unparalleled ingredient safety

    Every ingredient we use has a green rating (the safest!) on EWG, a globally renowned authority on the immunological, reproductive and carcinogenic effects of ingredients.

  • Effective and powerful

    Lab formulated and tested to effectively tackle the toughest dirt, stains and grime.

  • 90% reduction in plastic

    Our unique concentrate-refill model eliminates single-use cleaning plastic bottles for a healthier planet.

  • Budget-friendly

    Pay less per bottle than leading conventional and plant-based brands.


  • Meera ⭐️⭐️⭐️⭐️⭐️

    "Havent had any allergies since using your products! Cleans better than chemical products!!! Extremely happy!"

  • Dounia ⭐️⭐️⭐️⭐️⭐️

    "It's easy on the pocket compared to what we used to spend on cleaning products. Highly recommended!"

  • Kelly ⭐️⭐️⭐️⭐️⭐️

    "I was initially skeptical but I absolutely love this product ! Wouldn’t use anything else now!"

  • Pooja ⭐️⭐️⭐️⭐️⭐️

    “With Rooted Regimen, we get the same level of clean with no harsh smells, scents, and chemicals and the products are a pleasure to use!”

  • Nina ⭐️⭐️⭐️⭐️⭐️

    "I started using Rooted Regimen about a month ago and never looked back! Finally a product that works, without all the nasties."

  • Hermione ⭐️⭐️⭐️⭐️⭐️

    "The products are amazing and deliver on what they promise. I definitely noticed a difference in the laundry cycles – less skin reactions and allergies"

  • Shinez ⭐️⭐️⭐️⭐️⭐️

    "Beyond amazing, I will never go back to toxic home care. The products last for so long, it's more affordable than supermarket products."

  • Pamela ⭐️⭐️⭐️⭐️⭐️

    "I’m amazed how long the concentrate lasts!"

  • Rawabi ⭐️⭐️⭐️⭐️⭐️

    "I’m so in love with this kit! It’s so effective and clean."

  • Farida ⭐️⭐️⭐️⭐️⭐️

    "Smells great and does a great job cleaning everything. Love the fact that everything is natural and non-toxic"

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ONE concentrate (that comes in 3 variants: Lemon Verbena, Lavender or Fragrance-Free) does it all from laundry and dishwashing to floor cleaning and everything in between.

  • 1. Get your starter kit

    It has everything you need including 5 refillable cleaning bottles, 1L of All-In-One Concentrate, and more.

  • 2. Refilling simplified

    Using just water and All-In-One Concentrate (in different ratios), prepare each cleaning bottle in just seconds by following the fill lines.

  • A little concentrate goes a long way. All-In-One Concentrate (1L) can make 12 bottles of cleaners.


  • We spent years using "plant-based" home care products, only to discover they contained SLS, artificial fragrances, endocrine disruptors and other harmful chemicals that were affecting our and our daughters' health. We made it our mission to develop a home care solution that was exceptionally safe even for infants, the chemically sensitive, and pets, yet as powerful as conventional products. After countless formulation iterations, Rooted Regimen was born.

    Soraya and Bassem, Founders