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Complete Starter Kit, Fragrance-Free

Complete Starter Kit, Fragrance-Free

Regular price د.إ.‏365.00AED
Regular price Sale price د.إ.‏365.00AED
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Excludes Taxes. Shipping policy.
Buy your starter kit once and refill forever. It contains everything you need to transition to healthy home care products so you can tackle the toughest laundry, dishwashing, and cleaning jobs across your home without the exposure to harsh and toxic chemicals. 


1. Five empty refillable bottles: Food grade, phthalate-free, BPA-free, and recyclable. The five bottles are: Laundry Liquid, Dish Liquid, All-Purpose Cleaner, Glass Cleaner, and Bathroom Cleaner.

2. All-In-One Concentrate (1L): This 100% plant and mineral-based multipurpose cleaning concentrate is used to fill and refill all your starter kit bottles. It's so concentrated that one liter makes 12 bottles of cleaners!

3. Bio Boost (1KG): Made 100% with mineral salts, this powder can be added to boost laundry destaining, to remove cookware burns, and to degrease dishes in the dishwasher.

All-In-One Concentrate Ingredients

Made of just five thoughtfully selected plant and mineral-based ingredients:

- Purified Water

- Capryl Glucoside

- Lauryl Glucoside

- Sodium Citrate

- Sodium Bicarbonate (Baking Soda)

Bio Boost Ingredients

Made of just three natural mineral salts that are powerful and non-toxic:

- Sodium Percarbonate

- Sodium Carbonate (Washing Soda)

- Sodium Bicarbonate (Baking Soda)

Free of anything harmful

Free of:

- Fragrances and preservatives

- Phthalates, parabens, and colorants

- SLS/SLES, sulfates, and phosphates

- Bleach, ammonia, and chlorine

- Optical brigtheners and fillers

- Any harsh or toxic chemicals

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Every ingredient we use has a green rating (the safest!) on Environmental Working Group (EWG), a globally renowned authority on ingredient toxicity that rates ingredients based on immunological, reproductive and carcinogenic effects.

  • Capryl Glucoside

    A powerful cleanser derived from plant sugars

  • Lauryl Glucoside

    An effective surfactant derived from coconuts

  • Sodium Citrate

    A cleaning aid found in citrus fruit

  • Sodium Bicarbonate (Baking Soda)

    A mineral salt that deodorizes

  • Sodium Percarbonate

    A powerful antimicrobial salt that destains

  • Sodium Carbonate

    A mineral salt that lifts dirt and softens water

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Easily fill your starter kit bottles in a few seconds.

  • 1. Fill with water to the "Water" line.

  • 2. Add All-In-One Concentrate to the "Concentrate" line.

  • 3. Top up with water, and you're ready to start cleaning!

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Are your products safe to use around pregnant women, infants and pets?

Absolutely. Being safe for all pets and humans, including pregnant women, infants, and those with allergies or sensitivities, was the basis of our product design.

Whereas many other plant-based brands still contain artificial perfumes, colorants and the surfactant SLS, all of which can be harsh on the health, Rooted Regimen is free of any artificial or harsh chemicals.

I've been using plant-based brands for a while. Why should I switch to Rooted Regimen?

Claims such as "eco-friendly", "plant-based" and "non-toxic" are unregulated and have become commonly used by many brands to green-wash consumers. The only way to really tell if a product is safe and non-toxic is to look up each ingredient in the product, using renowned databases such as the EWG. Unfortunately, brands are not required by law to list out individual ingredients and will often conceal them with generic terms like "non-ionic surfactants", "fragrance", "colorant" and so on, making it impossible to know what actual ingredients are in the product. The single words "fragrance"/"perfume"/ "parfum" on an ingredient list can conceal hundreds of individual chemicals, many of which could be endocrine disrupting chemicals (EDCs).

At Rooted Regimen, we list out every single ingredient because we firmly believe in the importance of ingredient transparency. We're also one of the very few brands that is made 100% with plant and mineral-based ingredients. Most importantly, every ingredient we use has a green rating (safest) on EWG, one of the most globally renowned authorities on ingredient toxicity that rates them based on immunological, reproductive, and carcinogenic effects.

Lastly, we believe strongly in making healthy home care products accessible to all and gentle on our planet. You'll pay significantly less per bottle of laundry or cleaning products with Rooted Regimen than many leading conventional and plant-based brands, and you'll reduce your plastics consumption by 90%+ compared to single-use cleaning/laundry brands.

How can one concentrate do everything effectively?

You may be surprised to learn that most cleaning products, whether for laundry, glass cleaning or dish washing, contain similar formula components in varying proportions.

Our proprietary All-In-One Concentrate formula contains everything needed to tackle all cleaning jobs at home. Our concentrate contains some of the toughest and safest cleansers, and it has been through countless iterations of formulation and testing to ensure it performs powerfully across all uses.

All that's left for you to do is to mix our All-In-One Concentrate with water in different ratios for each product. With easy-to-follow fill lines on each bottle, preparing your starter kit couldn’t be simpler.

Will the Fragrance-Free All-In-One Concentrate leave my home and clothes smelling fresh?

Our Fragrance-Free All-In-One Concentrate is made 100% from plant and mineral based ingredients that are powerful at cleaning and deodorizing to leave your clothes, dishes and home smelling fresh and clean.

Don’t forget that synthetic fragrances can be some of the most harmful components in cleaning products and they release pollutants into your home's air. Brands will often hide tens or even hundreds of chemicals under the words “fragrance”, “perfume”, “parfum” or “natural fragrance” on labels. According to the American Lung Association and Breast Cancer UK, synthetic fragrances in cleaning products can irritate your lungs, eyes and skin, cause allergic reactions, migraines and headaches and can act as hormone disruptors that over time could lead to many illnesses.

Can I add in my own essential oil blend for a natural fragrance?

Yes, we have developed our All-in-one Concentrate to provide you with flexibility to add your own essential oils.

It is important to note that some essential oils can be irritating and thus contribute to allergies in some individuals when present at a high concentration. So please only add essential oils if you are sure that no one in your home is allergic to them.

If you do decide to add in essential oils, we recommend 100% pure oils. Avoid adding oils into your glass cleaner as this may cause streaking. Also note that it is normal for the solution to turn slightly cloudy after adding in essential oils.

Customer Reviews

Based on 19 reviews
Gisele Choupay

Complete Starter Kit, Fragrance-Free

Pamela Garza

I’m very happy and satisfied with the products. I spend less time in the kitchen washing dished thanks to the bio boost. I love the “all purpose” product, very useful. I’m amazed how long the concentrate lasts! Few products like this out there in the market. Thank you!

Meera Al Qassemi
Extremely happy!!

Havent had any allergies since using your products! Cleans better than chemical products!!! Extremely happy.

Happy costumer

Since long I have been wanting a product that is more green and uses less prastic. I think I found it in rooted regimen. So far we are very happy. Still figuring out how many bottles we will consume every month but I think soon will have a better estimate. You should consider having suncriptiona for loyal costumers at a cheaper price.

Pascale Daher

Complete Starter Kit, Fragrance-Free