Frequently Asked Questions

Our Company

Where is Rooted Regimen based, and where are the products made?

Rooted Regimen L.L.C-FZ is a UAE-based, family owned company registered in the Meydan Freezone in Dubai.

We source the majority of our packaging material from the UAE and we assemble all Complete Starter Kits in the UAE. Our proprietary All-In-One Concentrate liquid and Bio Boost powder are produced in an ISO-certified facility in the UK using only cruelty-free, vegan, plant and mineral-based ingredients.

What certifications does Rooted Regimen have?

Our products are:

  • Certified by the Dubai Government's Public Health and Safety Department.
  • Certified by the Vegan Trademark, one of the largest vegan certification bodies in the world.

Our Products

Are your products safe to use around pregnant women, infants and pets?

Absolutely. Being safe for all pets and humans, including pregnant women, infants, and those with allergies or sensitivities, was the basis of our product design.

Whereas many other plant-based brands still contain artificial perfumes, colorants and the surfactant SLS, all of which can be harsh on the health, Rooted Regimen is free of any artificial or harsh chemicals.

How can one concentrate do everything effectively?

You may be surprised to learn that most cleaning products, whether for laundry, glass cleaning or dish washing, contain similar formula components in varying proportions.

Our proprietary All-In-One Concentrate formula contains everything needed to tackle all cleaning jobs at home. Our concentrate contains some of the toughest and safest cleansers, and it has been through countless iterations of formulation and testing to ensure it performs powerfully across all uses.

All that's left for you to do is to mix our All-In-One Concentrate with water in different ratios for each product. With easy-to-follow fill lines on each bottle, preparing your starter kit couldn’t be simpler.

I've been using plant-based brands for a while. Why should I switch to Rooted Regimen?

Claims such as "eco-friendly", "plant-based" and "non-toxic" are unregulated and have become commonly used by many brands to green-wash consumers. The only way to really tell if a product is safe and non-toxic is to look up each ingredient in the product, using renowned databases such as the EWG. Unfortunately, brands are not required by law to list out individual ingredients and will often conceal them with generic terms like "non-ionic surfactants", "fragrance", "colorant" and so on, making it impossible to know what actual ingredients are in the product. The single words "fragrance"/"perfume"/ "parfum" on an ingredient list can conceal hundreds of individual chemicals, many of which could be endocrine disrupting chemicals (EDCs).

At Rooted Regimen, we list out every single ingredient because we firmly believe in the importance of ingredient transparency. We're also one of the very few brands that is made 100% with plant and mineral-based ingredients. Most importantly, every ingredient we use has a green rating (the safest!) on EWG, one of the most globally renowned authorities on ingredient toxicity that rates them based on immunological, reproductive, and carcinogenic effects.

Lastly, we believe strongly in making healthy home care products accessible to all and gentle on our planet. You'll pay significantly less per bottle of laundry or cleaning products with Rooted Regimen than many leading conventional and plant-based brands, and you'll reduce your plastics consumption by 90%+ compared to single-use cleaning and laundry brands.

Will the Fragrance-Free All-In-One Concentrate leave my home and clothes smelling fresh?

Our Fragrance-Free All-In-One Concentrate is made 100% from plant and mineral based ingredients that are powerful at cleaning and deodorizing to leave your clothes, dishes and home smelling fresh and clean.

Don’t forget that synthetic fragrances can be some of the most harmful components in cleaning products and they release pollutants into your home's air. Brands will often hide tens or even hundreds of chemicals under the words “fragrance”, “perfume” or “parfum” on labels. According to the American Lung Association and Breast Cancer UK, synthetic fragrances in cleaning products can irritate your lungs, eyes and skin, cause allergic reactions, migraines and headaches and can act as hormone disruptors that over time could lead to many illnesses.

What is the 'best before' date of your products?

Our All-In-One Concentrate is most effective when used within 2.5 years of the production date.

Our Bio Boost is most effective when used within 3 years of the production date.

Using Rooted Regimen

Where can I find usage instructions for Rooted Regimen?

For detailed instructions on using Rooted Regimen visit our starter kit product page by clicking here, and swipe left on the main photo once to watch our full instructional video.

You will also find detailed instructions on the back of each bottle.

I would like to use my own cleaning bottles. Can you provide me with the ratios?

All-Purpose Cleaner: 6 parts water to 1 part concentrate

Bathroom Cleaner: 4 parts water to 1 part concentrate

Glass Cleaner: 500ml water + just 1 capful (or 10ml) of concentrate 

Dish Liquid: 4 parts water to 1 part concentrate

Laundry Liquid: 2 parts water to 1 part concentrate. You would need to use 1 tablespoon (or 15ml) of this solution per laundry load. Also add 1 scoop of Bio Boost powder straight into the drum for a destaining and natural brightening boost.

Lastly, to use the products for floor cleaning and your dishwasher the instructions are on the back of the concentrate bottle. No bottles are required for these uses.

How do I use Rooted Regimen for floor cleaning?

These instructions are mentioned on the back of the All-In-One Concentrate bottle.

To use Rooted Regimen as a floor cleaner, add 2 capfuls of All-In-One Concentrate (using the small white cap of the bottle) into a 3-5L bucket of water and mop normally. 2 capfuls is also equivalent to just over 1 tablespoon of concentrate in case you prefer to dose with a spoon.

Every surface is different, so if you find that your surface is streaking then reduce the concentrate dose, and if you would like more cleaning power to remove extra tough dirt, you can increase the dose.

How do I use Rooted Regimen in the dishwasher?

These instructions are mentioned on the back of the All-In-One Concentrate and Bio Boost bottles.

To use Rooted Regimen in your dishwasher, just add 1/2 a capful (or 1 teaspoon) of concentrate and 1/2 a scoop of Bio Boost into the tablet dispenser of your machine, and run the machine normally. 

Some dishwashers may need a rinse aid especially if the water supply is high in minerals. A tell-tale sign of the need to use a rinse aid is if white mineral deposits are being left on dishes after a wash. In this case we recommend using a non-toxic rinse aid of your choice. Alternatively you can fill a tall glass 3/4 of the way with white vinegar, an effective non-toxic rinse aid, and place it on the top rack of your dishwasher during the wash cycle. 

How should the All-In-One Concentrate and Bio Boost be stored?

Please store them at room temperature, away from direct sunlight. We hope you’ll have ample cupboard space after decluttering all the bulky, single-use cleaning and laundry bottles you’ve had to store for ages!

Orders and Shipping

Where do you ship to?

Currently, we deliver across the UAE, the wider GCC, Lebanon, Singapore, Hong Kong and Ireland.

We aim to deliver orders to most areas in the UAE on the same day (for orders placed before 12pm) or latest the next day.

We aim to deliver all international orders within 2-4 business days.

Please see our shipping policy for more details.

Note: Certain remote areas in the UAE may not be accessible by our delivery partner. If in doubt, please reach out to us first.

Can I get a refund on my order?

Please refer to our Refund Policy page. If you have any other concerns about your order, please reach out to us at within 7 days of receiving your order and we will do our best to make it right.