HEALTHY HOME CARE PRODUCTS REIMAGINED

Welcome to Rooted Regimen! We are a powerful 100% plant and mineral-based, hypoallergenic refill-based home care solution that is great for your health, your home, your wallet, and the planet.

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FEATURED IN

FOUNDED BY PARENTS, DEVELOPED WITH SCIENTISTS

  • We spent years paying a premium for leading "plant-based" home and personal care products. We later discovered that many contained SLS, artificial fragrances, endocrine disruptors and other harmful chemicals that potentially contributed to our and our daughters' allergies, migraines and eczema. We made it our mission to develop a home care solution that was exceptionally safe yet as powerful as conventional products. We commissioned a research and development laboratory to support us in developing and testing our proprietary formulas and after countless iterations, Rooted Regimen was born.

    Soraya and Bassem, Founders

HOW IT WORKS

Our proprietary All-In-One Concentrate tackles all your home care needs from laundry and dishwashing to floor cleaning and everything in between.

  • 1. Get your starter kit once and refill forever

    It has everything you need to tackle any cleaning, dishwashing and laundry job at home including 5 refillable bottles.

  • 2. Easily fill and refill your starter kit bottles

    Using just water and our All-In-One Concentrate (in different ratios), prepare each bottle in just seconds by following the fill lines.

SUSTAINABILITY FOCUSED

Our All-In-One Concentrate (1L) makes 12 bottles of cleaners and reduces single-use plastics by over 90%.

  • 3

    All-Purpose Cleaners

  • 3

    Glass

    Cleaners

  • 2

    Bathroom Cleaners

  • 2

    Laundry Liquid (32 loads each)

  • 2

    Dish

    Liquid

UNPARALLELED INGREDIENT SAFETY

Every ingredient we use is plant or mineral based and has a green rating (the safest!) on Environmental Working Group (EWG), one of the most globally renowned authorities that rates ingredients based on their immunological, reproductive and carcinogenic effects. Our products are completely cruelty-free and are safe even for infants, pets and the chemically sensitive.

  • Certified by The Vegan Trademark

  • Lab formulated & tested

  • 100% plant and mineral based

  • Hypoallergenic

NATURAL MADE AFFORDABLE

Spend significantly less with our concentrate/refill model.

WHAT OUR CUSTOMERS ARE SAYING