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Unparalleled ingredient safety
Every ingredient we use has a green rating (the safest!) on EWG, a globally renowned authority on the immunological, reproductive and carcinogenic effects of ingredients.
LOVED BY THOUSANDS OF HOUSEHOLDS
FEATURED IN
HOW IT WORKS
ONE concentrate (that comes in 3 variants: Lemon Verbena, Lavender or Fragrance-Free) does it all from laundry and dishwashing to floor cleaning and everything in between.
MEET THE FOUNDERS
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We spent years using "plant-based" home care products, only to discover they contained SLS, artificial fragrances, endocrine disruptors and other harmful chemicals that were affecting our and our daughters' health. We made it our mission to develop a home care solution that was exceptionally safe even for infants, the chemically sensitive, and pets, yet as powerful as conventional products. After countless formulation iterations, Rooted Regimen was born.
Soraya and Bassem, Founders